Category: Social Marketing
A Resolution to Identity Resolution
As marketers, we want to know everything about you – behaviors, likes, dislikes, purchase habits… The whole enchilada. That is where Identity Resolution software comes in. In a recent post on the MarTech Today blog, author Robin Kuzer takes on the holy grail of Digital Marketing: Identity Resolution. She also delves into the intersection […]
Read moreTo Auto DM or Not to Auto DM on Twitter, that is the question
You check your Twitter account, and you see DMs (direct messages). You get all excited until you realize they are automated DMs from accounts you’ve just followed. Aaaargh, what a waste of time! There is a lively debate among social marketers about whether to auto DM or not to auto DM on Twitter. As usual, […]
Read moreFree (kinda) Digital Marketing Tools
It’s pretty much impossible to think about setting up a digital marketing campaign these days without a suite of digital marketing tools to pick keywords, estimate costs, schedule posts and the list goes on and on. Murray Newland’s article on Entrepreneur is a helpful guide for those of you just getting started in digital marketing, content marketing, […]
Read moreWelcome to Pure Cobalt’s Digital Marketing Decoder
Hi! I’m Spike and this is my first post on Pure Cobalt‘s Digital Marketing Decoded. I’ve been working on websites and digital communications in general since the very beginning in 1995 and the first web project I managed was for McAuslan brewing here in Montreal way back 96. So I’m an old man of the […]
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